Media and Tata Motors

When we mentioned in the media, Tata Motors is represented as a very reputed India company and is worldwide popular for its new innovations like Tata Motors Air Car, as well as for worlds cheapest car Nano (Peoples car). This car is cheaper than any of the other car in India (price about 100,000 rupees or $2000). For manufacturing this car Tata bought land at Singur West Bangal India. After violent protests by farmers, stirred up by local politician, over the state’s forced purchase of their land for the 1,000 acre site had left Tata with the choice of buying the protesters off or walking away.

Out of India

“Under Ratan Tata, the business group that bears his name has transformed itself from an Indian giant into a global powerhouse”

link-http://www.economist.com/node/18285497
TATA MOTOR’S JAGUAR LAND ROVER DEAL……
 

                     

It is emerging in the European market as well as in other places in the world. With the Tata Motors acquisition of British JRL (Jaguar Land Rover), now Tata Motors is one of the major players in the international automobile industry. In India most of the trucks and buses are made by Tata Motors that shows the monopoly of Tata Motors in field of automobiles. Tata Motors is also famous for employee satisfaction in terms of salary and services. People want to work with the name of Tata.

Tata Motors is a big company and therefore there are always some issues regarding products and company policies. We can see an example of these issues in following video:

Video taken from CNB

There is more positive impact in the media than is negative, this is mainly because Tata is running many nonprofit organization to support poor people as well as it is known for the good utilization of his workers by using good PR.
Tata Motors is also known for its Monopoly in Indian market and because of that a lot of issues are rising. People claim that Tata officials have good contacts with the Politicians that help Tata more than they help other companies. Political parties and people of Singur village were against the Tata projects in West Bangal. They claimed that Tata is taking their land without proper compensation.

As stated above, Tata Motors has invested in many nonprofit organizations but, at the same time, it has also invested in taking ecological measures such water treatment and antipollution motor technology. These kinds of investments are reflected in the media as a positive company approach to the society. In this way the company takes good advantage on today’s media social and ecological trends to improve their image.

The new people’s car- TATA NANO

“Why the Nano alone cannot solve the mounting problems of its maker”

link-http://www.economist.com/node/13381522
 

On the other hand, newspapers and television news programs usually tends give more importance to other social issues that, in some cases, brings negative issues into even more negative ones, and this sometimes results as a bad image of another organization. In this kind of situations the Tata Motors image in the media has been greatly affected in a negative way, as it can be seen in the “Burning Nano” incident.

Video taken from the CNN-IBN7

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Social Responsibility (Community development)

We “Tata Motors” have gained the reputation of being a socially conscious company and continue to develop programmes for the benefit of the communities surrounding our operations. We have well designed programmes which we implement through associations with local authorities and non-profit organizations. Our CSR (Company Social Responsibility) execution process comprises:

  •  Needs identification of communities
  •  Prioritization of identified needs
  •  Selection of identified needs which are congruent with CSR mission statements
  •  Designing projects for addressing selected needs
  •  Arrangement of resources and implementation of projects
  •  Evaluation of the impacts at the end of project
  •  Phase out after ensuring that the community has the potential to sustain

Health 

  • Healthcare provided nearly 300,000 people annually
  • Over 300 low-cost toilets built per annum
  • Sanitation drives conducted with participation of over 40,000 villagers in over 50 villages.
  • ‘Amrutdhara project’ implemented to provide safe drinking water to 100 villages in the next three years.
  • Smoke efficient chullahs (fire-wood stove) installed in over 200 village households to curb respiratory problems (conditions affecting the organs and tissues).
  • 500 women treated in anaemia treatment camps.
Education 
  • Infrastructure and facilities up-gradation benefiting 50,000 student annually.
  • Teachers training for more then 2,000 primary school teachers
  • Extracurricular activities for nearly 7,000 students
  • Nearly 500 students supported through scholarship annually.
  • Employability
  • In-house apprenticeship programs – technical and vocational training provided to nearly 7,000 people annually.
  • over 1,600 women benefited through Self Help Groups and over 150 women  Self Help Groups formed and sustained.
Environment 
  • Close to 100,000 tress planted annually.
  • Over 2,000 families benefited from improved irrigational facilities.
  • Over 4,000 community members sensitized environmental issues.

Environment Related News

“Tata Motors, NEDO open eco-friendly plant”        - The Hindu

Tata Motors and Japan-based New Energy and Industrial Technology Development Organisation (NEDO) on Wednesday inaugurated an eco-friendly dual fuel-based power generation facility at Tata Motors’ Pune plant.

link-http://www.hindu.com/2011/06/09/stories/2011060952601600.htm

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